Healthcare Content and Communications Specialist

Role Summary

The Content and Communication Specialist will be responsible for development and execution of our content and communication strategy for UMP and its partner orthopedic practices throughout the country. The individual in this role will work closely with stakeholders and market leaders to create content that engages with our patient audience as well as internal team members.

Essential Duties and Responsibilities (Other duties may be assigned)

· Develop and execute a comprehensive content strategy that aligns with the company’s goals, target audience and brand identity

· Create and manage editorial calendar to deliver timely content across digital platforms

· Drive brand awareness, engagement and lead generation through strategic content marketing

· Create high quality and compelling content across multiple platforms, including websites, blogs, social media and email

· Ensure brand consistency and compliance with the company’s style guide and voice across all content deliverables

· Interview patients and providers to create content and stories that can be used across multiple channels

· Manage and maintain content repositories; Ensure content is organized in an easily accessible way for future use

· Support content update to the employee intranet, and keeping team members informed on what’s happening across our markets

· Responsible for sending out internal newsletters and company communications (e.g. department specific updates, new executive/physician announcements, all-employee messages)

· Serve as the communications resource for HR & Cross-Departmental projects

Qualifications

· 2-4 years’ experience in content development and marketing communication

· Bachelor’s degree in marketing, communications, journalism or similar majors

· Prior advertising agency experience a plus; healthcare industry experience a plus

· Exceptional writing and editing skills, with a strong attention to detail

· Excellent organizational skills, with ability to self-manage workflow and different priorities

· Able to consistently meet deadlines in a fast-paced environment

· Confident using Canva, or similar design platforms, for social media creation

· Track record of collaborating with others on the marketing teams to deliver business outcomes

· A client service mentality – you understand that we exist to support and deliver for the practices that are part of UMP

· Passion and infectious enthusiasm for marketing as a key growth driver

· Great interpersonal, presentation and communication skills – ability to collaborate and work well with others; ability showcase your work and demonstrate how it connects with our business objectives