Abbott is a global healthcare leader that helps people live more fully at all stages of life. Our portfolio of life-changing technologies spans the spectrum of healthcare, with leading businesses and products in diagnostics, medical devices, nutritionals and branded generic medicines. Our 114,000 colleagues serve people in more than 160 countries. JOB DESCRIPTION: About the Role We’re seeking a Senior Product Manager, Critical Care to lead strategic marketing initiatives that drive growth and elevate the i-STAT System’s presence in U.S. hospital critical care environments. You’ll play a key role in launching new products, shaping brand strategy, and engaging customers in high-impact ways. This is a high-visibility role reporting to the Director of U.S. Marketing, offering the chance to influence product success and contribute to a fast-growing business with 35% domestic travel. What you will work on New Product Launches Collaborate with sales and marketing teams to align on launch plans, implementation support, and commercial execution Work across functions including Medical Affairs, Commercial Excellence, and Global Marketing to establish advisory boards to build implementation standardization for new products Develop customer case studies to establish requirements for product conversions and implementations Develop value based selling narratives and access strategies Develop an in depth understanding of the product and competitors to differentiate product offering Create value propositions, positioning statements, messaging, and work with agencies to develop marketing concepts Develop core promotional materials, literature, sales aids, support materials, and sales training Work with Market Research to conduct primary and secondary market research to optimize product offering Build strong working relationships with Medical Affairs to derive publication and speaker strategies and contribute to KOL development On-Market Product Strategy Develop strategic and tactical marketing plans to drive and achieve growth targets in U.S. hospital critical care settings focusing on the APOC blood gas and coagulation assays Gather and synthesize information on customers, competitors, and the market from a range of formal and informal sources, share insights to shape and refine strategies Engage and motivate the sales force and other business functions while ensuring the marketing team has created & deployed the right tools, messaging and support to help them engage and recapture our lost customer targets as well as new business targets Drive brand-building actions, ensuring brand positioning is brought to life consistently in interactions with customers Lead marketing efforts for critical care meetings and conferences Develop and provide input to training materials, presentations, and participate in training activities Support marketing communications, Statements of Work, and HCP interactions Education and Experience you will bring Bachelor’s degree in a scientific field (Biology, Chemistry, Engineering) 4+ years in healthcare marketing, sales, or technical roles (IVD or medical devices preferred) Clinical experience (e.g., laboratorian, perfusionist) highly valued Proven success in product launches and downstream marketing Strong communication, project management, and cross-functional leadership skills Ability to thrive in a matrixed environment and drive results collaboratively Learn more about our benefits that add real value to your life to help you live fully: www.abbottbenefits.com Follow your career aspirations to Abbott for diverse opportunities with a company that provides the growth and strength to build your future. Abbott is an Equal Opportunity Employer, committed to employee diversity. Connect with us at www.abbott.com, on LinkedIn at www.linkedin.com/company/abbott-/, on Facebook at http://www.facebook.com/Abbott and on Twitter @AbbottNews. The base pay for this position is $111,300.00 – $222,700.00 In specific locations, the pay range may vary from the range posted. JOB FAMILY: Product Management DIVISION: APOC Point of Care LOCATION: United States > Princeton : 400 College Road East ADDITIONAL LOCATIONS: WORK SHIFT: Standard TRAVEL: Yes, 25 % of the Time MEDICAL SURVEILLANCE: No SIGNIFICANT WORK ACTIVITIES: Continuous sitting for prolonged periods (more than 2 consecutive hours in an 8 hour day), Continuous standing for prolonged periods (more than 2 consecutive hours in an 8 hour day), Continuous walking for prolonged periods (more than 2 hours at a time in an 8 hour day) Abbott is an Equal Opportunity Employer of Minorities/Women/Individuals with Disabilities/Protected Veterans. EEO is the Law link - English: http://webstorage.abbott.com/common/External/EEO_English.pdf EEO is the Law link - Espanol: http://webstorage.abbott.com/common/External/EEO_Spanish.pdf Abbott is about the power of health. For more than 135 years, Abbott has been helping people reach their potential — because better health allows people and communities to achieve more. With a diverse, global network serving customers in more than 160 countries, we create new solutions — across the spectrum of health, around the world, for all stages of life. Whether it’s next-generation diagnostics, life-changing devices, science-based nutrition, or novel reformulations, we are advancing some of the most innovative and revolutionary technologies in healthcare, helping people live their best lives through better health. The people of Abbott come to work each day with relentless energy, enthusiasm and a promise to enhance the health and well-being of millions of people. They push the boundaries to help manage and treat some of life’s greatest health challenges. We invite you to explore opportunities at Abbott, to see if your talents and career aspirations may fit with our openings. An equal opportunity employer, Abbott welcomes and encourages diversity in our workforce. Follow Us: Facebook LinkedIn YouTube Twitter