The ABM Solutions & Implementation team within the AWS Global ABM Practice is
responsible for working cross-functionally to build and scale the tools,
channels, and operational models that enable 200+ ABM Marketers to execute
high-impact, account-targeted programs. We own the end-to-end delivery of ABM
digital capabilities — from precision events and content hubs to agency support
models and AI-powered workflows — ensuring our marketers spend less time on
manual execution and more time on strategic customer impact.
We are seeking an experienced Sr. Marketing Manager to own and scale our ABM
Agency Support operating model. This role will manage the full lifecycle of our
3P Digital Shared Services program — currently supporting 7+ use cases through
dedicated agency partners — with a mandate to expand coverage to the Global
content and creative agency support model. You will define the strategy, build
the mechanisms, negotiate resources, and drive operational excellence across a
complex, cross-functional program that touches every ABM marketer globally.
This is a high-visibility role that requires both tactical execution and
strategic thinking. You will operate with limited guidance, influence partner
teams’ priorities and roadmaps, and build scalable processes that will serve as
the foundation for how AWS Marketing engages agency resources for years to come.
Success in this role means ABM marketers can focus on customer strategy while
agency resources handle execution — with consistent quality, clear SLAs, and
seamless coordination.
Key job responsibilities
• Own the end-to-end ABM Digital Shared Services operating model, managing the
full lifecycle from intake to delivery to continuous improvement. Define the
program strategy, measurement framework, and success criteria with limited
guidance.
• Implement continuous improvements to intake processes, SLA tracking,
escalation paths, and capacity planning utilizing AI-based tools.
• Drive agency relationship management and performance optimization — own the
day-to-day partnership with agency vendors, conduct regular performance reviews,
and negotiate scope/resource adjustments as demand evolves.
• Scale support to new use cases and capabilities as the ABM toolkit expands
(e.g., Highspot Digital Showrooms, Direct Mail via Sendoso, LinkedIn promotions,
Event-in-a-Box automation). Define SOPs, train agency resources, and ensure
quality standards are maintained.
• Expand the agency support model to cover the Global content and creative
agency program — including content development, localization, and creative
services for ABM marketers across all Geos.
• Build mechanisms for cross-functional coordination with ABM marketers, Geo ABM
leads, Industry teams, and IDC stakeholders. Ensure the support model is
responsive to field needs and aligned to ABM planning cycles.
• Define, track, and report on program KPIs (request volume, SLA adherence,
delivery quality, marketer satisfaction, cost efficiency). Use data to identify
bottlenecks, drive improvements, and inform investment decisions.
• Drive process improvement and operational excellence — identify and eliminate
inefficiencies, create and maintain SOPs, build self-service resources, and
establish best practices that reduce dependency on central program management.
• Onboard, train, and quality-assure agency resources on new ABM capabilities,
platforms, and processes. Ensure agency teams maintain currency on ABM tooling
updates and adhere to quality assurance standards (SplashThat, Marketo,
Highspot, Turtl, etc.).
• Manage program budget including vendor contracts, SOW negotiations, and
resource allocation. Demonstrate frugality while maximizing impact and marketer
coverage.
About the team
Diverse Experiences
AWS values diverse experiences. Even if you do not meet all of the preferred
qualifications and skills listed in the job description, we encourage candidates
to apply. If your career is just starting, hasn’t followed a traditional path,
or includes alternative experiences, don’t let it stop you from applying.
Why AWS?
Amazon Web Services (AWS) is the world’s most comprehensive and broadly adopted
cloud platform. We pioneered cloud computing and never stopped innovating —
that’s why customers from the most successful startups to Global 500 companies
trust our robust suite of products and services to power their businesses.
Work/Life Balance
We value work-life harmony. Achieving success at work should never come at the
expense of sacrifices at home, which is why flexible work hours and arrangements
are part of our culture. When we feel supported in the workplace and at home,
there’s nothing we can’t achieve in the cloud.
Inclusive Team Culture
Here at AWS, it’s in our nature to learn and be curious. Our employee-led
affinity groups foster a culture of inclusion that empower us to be proud of our
differences. Ongoing events and learning experiences, including our
Conversations on Race and Ethnicity (CORE) and AmazeCon (gender diversity)
conferences, inspire us to never stop embracing our uniqueness.
Mentorship & Career Growth
We’re continuously raising our performance bar as we strive to become Earth’s
Best Employer. That’s why you’ll find endless knowledge-sharing, mentorship and
other career-advancing resources here to help you develop into a better-rounded
professional.
Basic Qualifications: - 6+ years of professional non-internship marketing
experience
- Experience driving direction and alignment with large cross-functional teams
and agency partners
- 6+ years of developing and managing acquisition marketing or channel programs
experience
- Experience with Excel or Tableau (data manipulation, macros, charts and pivot
tables)
- Experience building, executing and scaling cross-functional marketing programs
- Experience developing and executing campaigns across a multitude of timezones
and languages Preferred Qualifications: - Experience designing and executing
joint marketing plans with strategic alliance partners with global footprint
- Experience with test and learn, marketing optimization, and experimentation
Amazon is an equal opportunity employer and does not discriminate on the basis
of protected veteran status, disability, or other legally protected status.
Los Angeles County applicants: Job duties for this position include: work safely
and cooperatively with other employees, supervisors, and staff; adhere to
standards of excellence despite stressful conditions; communicate effectively
and respectfully with employees, supervisors, and staff to ensure exceptional
customer service; and follow all federal, state, and local laws and Company
policies. Criminal history may have a direct, adverse, and negative relationship
with some of the material job duties of this position. These include the duties
and responsibilities listed above, as well as the abilities to adhere to company
policies, exercise sound judgment, effectively manage stress and work safely and
respectfully with others, exhibit trustworthiness and professionalism, and
safeguard business operations and the Company’s reputation. Pursuant to the Los
Angeles County Fair Chance Ordinance, we will consider for employment qualified
applicants with arrest and conviction records.
Pursuant to the San Francisco Fair Chance Ordinance, we will consider for
employment qualified applicants with arrest and conviction records.
Our inclusive culture empowers Amazonians to deliver the best results for our
customers. If you have a disability and need a workplace accommodation or
adjustment during the application and hiring process, including support for the
interview or onboarding process, please visit
https://amazon.jobs/content/en/how-we-hire/accommodations
[https://amazon.jobs/content/en/how-we-hire/accommodations] for more
information. If the country/region you’re applying in isn’t listed, please
contact your Recruiting Partner.
The base salary range for this position is listed below. Your Amazon package
will include sign-on payments and restricted stock units (RSUs). Final
compensation will be determined based on factors including experience,
qualifications, and location. Amazon also offers comprehensive benefits
including health insurance (medical, dental, vision, prescription, Basic Life &
AD&D insurance and option for Supplemental life plans, EAP, Mental Health
Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy
Reimbursement coverage), 401(k) matching, paid time off, and parental leave.
Learn more about our benefits at https://amazon.jobs/en/benefits
[https://amazon.jobs/en/benefits].
USA, CA, Mountain View - 130,000.00 - 185,000.00 USD annually
USA, CA, Santa Monica - 118,200.00 - 160,000.00 USD annually
USA, NY, New York - 130,000.00 - 185,000.00 USD annually
USA, WA, Seattle - 118,200.00 - 160,000.00 USD annually